In Lakeshore Living, we write about the benefits of reconfiguring capitalism and expanding markets. We have failed to effectively price public goods, such as clean air and water. Capitalism currently does not value these goods that we all value. Reconfiguring and expanding our capitalistic economic system with price signals for ecosystem services is consistent with our values and traditions. Everybody should pay the full cost of his or her activities, and we should have markets for natural services on private property that include water filtration and purification, soil formation, nutrient capture and recycling, and flood reduction.