Tom Jacobs: Mother Nature

Pacific Standard:

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“Mother Nature” is a rather antiquated way of referring to the natural world. It seems ridiculous to anthropomorphize something so huge and diffuse, let alone to assign it a gender. But new research from China suggests that reviving this image could inspire people to act in more environmentally conscious ways.

”Our results show a robust implicit association between women and nature,” writes a research team led by Ting Liu of Nanjing University. “The metaphor ‘Mother Earth’ builds on this association and leads to increases [in] one’s connection with nature, which in turn leads to increases in pro-environmental behavior.”

The results suggest that anthropomorphizing nature as a mom “could be a relatively low-cost but useful strategy in environmental promotion.” They suggest that ads or public-service announcements promoting green behaviors should consider including elements “such as a female face and body characteristics” to reinforce the connection between nature and femininity.

The paper.